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The Best Product Names of 2008

by steve casimiro on May 13, 2008 · 1 comment

one response

Pity outdoor industry product managers. Every spring and fall, they’re required to name 20 new things. Or 30. Or if they work for the North Face or Columbia, 6,482. That’s 20 or 30 or 6,482 clever, creative, and unique names that so perfectly embody the pants, packs, and parkas that they sell themselves. Yeah, right. I’ve actually given a dictionary of topographical terms as a lifeline to a few desperate cases.

The Five Biggest Lies Cyclists Tell Each Other

by steve casimiro on May 6, 2008 · 2 comments

2 responses

Oh, how my brothers and sisters of the saddle bend reality in the name of glory, desire, and vanity. Is there a sport more filled with half-truths, untruths, and never were truths? Besides climbing, skiing, paddling, and surfing, that is?

Everything I Know About Being Green I Learned From Camping

by steve casimiro on April 30, 2008 · 2 comments

2 responses

1. Ignore a small problem–the beginnings of a blister, for example–and it’s guaranteed to become a big problem. 2. If you don’t plan ahead, you will run out of toilet paper. Neither pine needles nor pages of the Audubon Society field guides are worthy substitutes.

The Five Best Things About Returning to Civilization CELEBRITY EDITION!

by steve casimiro on April 24, 2008 · 0 comments

no responses

It only takes a couple weeks in the backcountry to make you–well, me–miss steamed milk, unmelted chocolate, and pillows. But what about hard-core adventurers? Maybe they’re so core, they don’t miss a thing. Maybe they make us look like the big, fat wussies we really are … or do they?

Outdoor Gear Incorporated: Who Owns What?

by steve casimiro on April 16, 2008 · 3 comments

3 responses

The saplings must fall so the big trees survive: Timberland is shutting down two of its brands–Mion footwear and GoLite footwear (GoLite products from the ankle up will continue).

The 10 Worst Songs to Have Stuck in Your Head Hiking

by steve casimiro on April 10, 2008 · 12 comments

12 responses

You’ve been there, you know the pain. For social, weight, or practical issues, the iPod stays home, not in the backpack. And despite one last listen of a really cool tune before you lock your vehicle and head into the backcountry, it happens: The worst song in the world gets stuck in your head. Over and over and over….