Say what you will about European fashion, the Euros know a thing or two about apparel technology. And every season, Polartec, the American fabric supplier that knit, wove, spun, or extruded 72 percent of your outerwear wardrobe, bestows awards on the designs using Polartec that it thinks kick ass. Well, they don’t actually say “kick ass”, but reading between the lines I think that’s the underlying meaning. There are two sets of “Apex” awards, American and European, and the American winners are plastered over everything stateside; you might wearing one now and if you aren’t someone who works for REI is. They are consistently, ridiculously good. The European winners? You never see them. Until now.
Posts tagged as:
apparel
Any cycling jersey that makes your biceps look bigger and your stomach look smaller has a clear edge over the typical sausage casing that passes for a riding top, but Descente’s Optima Ice offers more than just a flattering cut.
Empty shores, empty waves, the cold tang of your first October session, warm afternoons and mellow evenings–there’s nothing like the sense of seaside solitude during autumn on the coast. Whether you’re in Indian summer or the perma-summer of Southern California and Florida, the beach culture never really stops, and nor do surfwear designers. Here’s the [...]
Cold hands, warm heart‚ isn’t that how the expression goes? It’s a sweet thought, but in my greedy, powder-hungry world, cold hands mean perpetual discomfort, unhappy companions, early departure from the slopes, or some combination of the three.
It was a valiant effort to reinvent the business of outdoor clothing, but Nau has shut down operations and closed its five retail stories, the most recent of which opened less then two weeks ago. After burning through $35 million in financing, the Portland company was unable to convince additional investors that its unconventional take on business, sustainability, and charity could be profitable. Nau is the third outdoor brand to go under in less than a month; Mion and GoLite footwear recently were shuttered by parent Timberland.
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‘Pillow Line’ Is A Charming Stop-Motion Winter Delight
Telluride Contest Has a Winner: Home-Made Video Grabs the Loot
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The Gallery of the OIdest Living Things in the World
60-Second Expert: How to Make a Skiing Kick Turn
And the Oscar For Best Use of Sheep Goes To…
Clothes Make the Man…And They Make A Difference for Nepal’s Women
Surviving A Massive Earthquake and Tsunami: What It Feels Like
Waves That Will Make You Say ‘Hurry Up, Summer’
The New Snow Test That Could Save Your Life
Earth’s Day Shortened, Axis Tilted By Chile Earthquake
The Greenest Job? Might Be Professional Tree Climber
60-Second Expert: The Right Way to Clean Your Goggles
Before There Was The Hurricane, There Was the Double Daffy
