It’s tough to say which is more entertaining, seeing a man get struck repeatedly by lightning or the great art direction in this ad for Tetra Pak. My money’s on the art direction. The plaid Thermos, the Jeep tucked into almost every shot, the Schwinn Sting-Ray lurking in the background…nice work.
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It gets bigger if you click 'er.
Evoking the warmth of a summer breeze fluttering white curtains through an open window, the sheer voile fabric of Carve Designs’ Sarlo Cover-Up is soft and flattering. It’s a simple piece with a few delicate touches–v-neck and embroidery at the next and hem. Sleeves are three-quarter length.
$66 INFO
{ 2 comments… read them below or add one }
Low carbon footprint? tetrapak is the only one who will recycle the product they manufacture, millions of those are thrown away because there is no recycling nearby. According to their website “Today, 20% of the total US residents across 26 states (and growing) have access to carton recycling.”
Better than nothing sure, but c’mon already!
Like the art direction a lot. Good attention to the periods each scene represents. However, I’m not sure this is a great commercial for Tetra Pak. I’d say National Parks, Thermos, Colman, LL Bean, but Tetra Pak seems like a stretch. And not in a “they don’t care about the environment” kind of way, but rather it was the last product I was expecting a pitch for when the payoff came.