I have seen red snow (algae), beige snow (tinted from Sahara sand blown across the Mediterranean, grey snow (soot), and black snow (pine tree sap). But I’ve never actually seen anyone eat the most famous of all the tinted snows–until now.

Here’s a little video that made the viral rounds a few months ago. It was shot as an ad, then rejected by the client as too vulgar–because, you know, beer company marketing exemplifies the refined life. Check out the video and then if you want to know how the whole thing came to life, was shut down, and then found new life online, check out this story at Ad Age.