This new promo video for Guinness is confounding. Whether you believe in a creator or simply that mankind needs some humility in the face of nature, it might (probably will) strike you as arrogant or even sacrilegious. Who was the marketing genius who decided that Guinness-drinking bohunks made the world? On the other hand, the combination of live action and special effects is impressive and it’s fun to watch just for the scenery. And I like to think that one of its (mixed) messages is that the earth could use a little restoration after all we’ve done to it. Well, whatever–watch and decide for yourself.
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{ 4 comments… read them below or add one }
Well, I do believe that “Higher Power” played a pretty important role in the creation of the Earth, however, I tend to not take things so seriously that I can’t find enjoyment in commercials like this! I like it.
My goodness, My Guinness, indeed!
BBDO London was the agency, with Paul Brazier as the Creative Director. It was directed by Jonny Green and the Mill did the post work… A great Ad indeed…
Sorry I waited for that download. Maybe if I drank Guinness I’d feel differently.