Telluride Ski Video Speaks for Itself–And for Skiing, Too

by steve casimiro on June 26, 2009 · 17 comments

17 responses

It had me from the first snowflake.

The elements of skiing’s appeal are quite simple. Crisp, cold, clean air. Mountains. Gravity. Speed. And above all, the magic of snow. It is a romantic pursuit, this skiing thing, a beautiful one, and if you love it as I do, with everything you have, you will find something, many things probably, in this video to make you feel like you’ve come home.

The video is an ad for Telluride. It’s an ad, yes, but it more perfectly captures the sweet love affair with skiing than anything I’ve seen in a long time, and that includes documentary ski movies and magazines. There are a few cliches and some obvious bones thrown to the marketers, but they’re far overshadowed by the sense of wonder and spirit of appreciation that we actually get to ski and to experience places as delightful as Telluride. So, kudos to Ben Knight and Felt Soul Media for applying their patient cinematography to skiing and to the folks of Telluride who funded the project and trusted that words are unnecessary. There’s a difference between sharing and selling, and this video proves it.

Tagged as: advertising/marketing, skiing

{ 17 comments… read them below or add one }

Todd Walton June 26, 2009 at 08:34: Couldn’t agree with you more, Steve. Thanks for sharing!
Mike Berard June 26, 2009 at 08:35: Well said Steve. It’s amazing that in all the ski porn we watch every year, moments like the simple ones in this video (and the emotions they invoke) are often lost. It’s rare that I have seen a ski video that has summed up that feeling only skiers know, and done it so well. So sick! Thanks for sharing.
Houston Frey June 26, 2009 at 10:35: Great video. Can’t wait for winter. Thanx for sharing
C. J. Mueller June 26, 2009 at 11:15: Thanks for sharing , Steve!! 2 thumbs way up- Warren Miller Entertainment needs to watch this and try something new. A bunch of shots of guys straight-lining in Alaska doesn’t do anything for me anymore. I love how this is as much about the snow as it is about skiing………..still skiing here, got a nice 1500′ vertical with great corn 2 days ago……..
Uma June 26, 2009 at 11:15: Simple. Elegant. Stunning.

What a great invitation to live the dream. The work is beautiful. I especially appreciate how, for many of us while the adrenaline high is exciting and fun, it is the zen-like connection to a deep inner quiet that arises that pulls us to these endeavors.

Thanks for sharing.
Lisa June 26, 2009 at 14:38: I first saw this at Mountainfilm Festival. It’s the best Telluride video I’ve ever seen and I’m thrilled to see it on the internet!! I posted a link here to it on my blog.
Matthew June 26, 2009 at 17:18: Simply stunning.
Jared Hargrave June 27, 2009 at 06:10: The thing I like the best is how the music, along with the shots of the snow falling, evoke how quiet it gets outside during a heavy storm. It is peaceful.

Gonna’ be in the 90’s in Salt Lake today… but now I wish it was going to be in the 20’s. I’m ready to ski now…
Rodrigo Falcon June 30, 2009 at 21:01: thanks THANKS for sharing this, its just perfect, Telluride is an awesome place… Ive been working there last season and cant wait to come back!
thanks again for this.
Rodrigo, from Argentina.
staceypw July 1, 2009 at 08:28: my hub is in this vid. he’s the grinning snowboader…sometimes it’s good to be reminded how truly GREAT our life is here…glorious really. thanks for posting..everything feltsoul creates is GOLD.
Janine July 2, 2009 at 20:20: After being a Telluride local for a few years back in the late 90’s, the images that evoked the greatest emotion for me were the couple sitting on the steps talking, the dog chasing along side the bike rider and the classic Sheridan and Town Hall tower. They made me feel like I was home because I saw myself in those shots. Incredible!
Bevin Wallace July 13, 2009 at 10:43: Thanks! It’s 90 degrees and I’m sitting in my basement trying to escape the heat. This is the best thing I’ve seen in weeks! I couldn’t agree with your commentary more, too.
Caroyn Bowman July 13, 2009 at 11:05: WOW, I lived in tride for 7 years, and this awesome video is just another reminder of it’s natural beauty and unique community. The everlasting great memories keep me coming back year and year again. Telluride is a very special place to me now and forever! Sippy
Sinuhe July 26, 2009 at 16:36: Epic!
Pete Wagner August 14, 2009 at 12:25: Great comments, Steve. Ben Knight did an amazing job on this. Thanks for sharing.
Sean October 13, 2009 at 20:12: I’ve been to Telluride a number of times and this makes it feel like home. This is an ad? Someone convincingly made it as if they really knew the most beautiful place on the planet. Kudos, Ben Knight! Please, do it again, if that’s possible.
Janet Rygnestad March 14, 2010 at 10:30: Thanks so much for this! I’ve watched it repeatedly on days when I’m unable to reach the mountains.